We are excited to launch our brand-new online retail platform for Hibernian FC supporters in conjunction with Fanatics.
The new Hibernian Direct online store continues the Club’s digital transformation to make it as easy as possible for supporters to purchase their favourite Hibs products.
Fanatics, our new omnichannel retail and merchandising partner, have built the site from their industry-leading Cloud Commerce Platform (CCP), which is used and trusted by many of the largest football organisations in the world including Chelsea, Paris St Germain and the FA.
CLICK HERE to view the new online store now!
On the new Hibernian Direct site, supporters will be able to get a first glance at our training wear for the 2024/25 campaign!
The Club worked with Joma to create a bespoke training wear range that will be popular for both the fans and players.

As pictured above, the players will don the new purple training wear, whilst David Gray and his coaching staff will be in the green.

CLICK HERE to purchase the new training wear!
Fanatics is also committing significant financial investment towards fully refurbishing the Hibernian FC stadium shop, which will re-open for fans in late June.