From being the first club to install floodlights, the first British club to play in Europe and the first to wear a commercial sponsor on the shirt – at Hibs, we are always innovating.
The 2023/24 home kit – which was released earlier today – follows that historic tradition of firsts, with a unique digital aspect embedded within the shirt.
Earlier, this week we announced Bevvy.com as our new Principal Partner and front-of-shirt sponsor and the new home kit includes a scannable QR code within the Bevvy.com logo – making it the first scannable shirt sponsorship in SPFL history and one of the first in world football. Taking front-of-shirt sponsorship to the next level.
At its core, Bevvy.com is a special mobile app designed for whisky lovers which allows anyone to scan the front of any whisky bottle and immediately access comprehensive tasting notes, distillery history and an indicative valuation.
The new front of shirt design combines that creative, innovative technology at the core of Bevvy.com with Hibernian’s longstanding tradition as a club that is willing to innovate and do things differently.
The QR code will direct supporters to a specific Hibs-related landing page, where supporters can access exclusive content and take part in special competitions throughout the season.
The first of those competitions is live now – offering supporters the chance to win the first official 2023/24 home shirt – signed by members of the Men’s First Team.
